The company was founded in november 2003 by Carolina Gårdheim.
Carolina Gårdheim: "A couple of years ago I was forced to determine what was really important in my life.
Ten fundamental insights came to me, which I called my 'recollections'. Each recollection was a reminder, born out of my own personal insights and based on how I had lived my life.
To remind myself how important they were I designed everyday things to my home, each of which carried one of these insights. This way, I didn't allow myself to have one day passing without reading my recollections. Cards, match boxes, posters filled my home.
As everybody that visited my home seemed to feel a need to comment on my work, it was obviously important to others as well.
Life went on as usual, until in 2003 two of the recollections screamed out to me: 'Listen to your heart' and 'Follow your dreams'.
So I left my work as a consultant to write and design fulltime -- a dream I had always had, but had never dared to follow. 'I am a Business school graduate, I cannot...' But I could, and Kreativ Insikt was born. Today I write books and design everyday things, all of them with an insight, a small reminder about great things in life. I want to inspire great thoughts in the little world."
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